Color Contrasts

Goal

The aim of color contrasts is to create visual tension and attention as well as a clear differentiation between elements. Color contrasts help to highlight certain areas, improve readability and evoke emotional responses. They are used to create harmony or tension in the design, control perception and optimize the user experience. Through the targeted use of color contrasts, a design can be both aesthetically pleasing and functional.

Information

Seven color contrasts

The image of the seven color contrasts illustrates the different ways in which colors can relate to each other and create visual tension. It shows how different color combinations - such as complementary, warm and cold colors or light-dark contrasts - are used to create aesthetic effects. Each type of contrast has a specific effect on the viewer's perception and influences how colors harmonize or reinforce each other. This concept was developed by Johannes Itten and serves as the basis for many design and art principles.

Psychology of colors

The psychology of color studies how colors influence people's emotions, perceptions and behavior. Colors have deep-rooted meanings and can evoke certain moods. For example:

Colors are deliberately used in marketing, branding and design to evoke certain reactions in the viewer and create a desired atmosphere.

Examples

Calming color palette

These colors convey calm, peace and serenity. Perfect for content that is intended to create a relaxed atmosphere.

Lightblue

Meaning:

Calm, clarity, trust

Pastel green

Meaning:

Nature, renewal, relaxation

Cream white

Meaning:

Neutrality, softness

Lavender

Meaning:

Balance, creativity, harmony

Playful and creative color palette

This palette is cheerful, playful and suitable for creative, youthful or playful projects.

Magenta

Meaning:

Creativity, energy, playfulness

Violett

Meaning:

Originality, inspiration, imagination

Light orange

Meaning:

Kindness, joy, enthusiasm

Aqua

Meaning:

Frische, Modernität, Offeneheit

Why color contrasts on the web are important

Color contrasts play a crucial role in the usability and accessibility of websites. Sufficient contrast between text and background ensures that content is easy to read for all users, including people with visual impairments such as color vision deficiencies or age-related limitations.

Examples:

Light text on a light background

White text on a light grey background is difficult to read;

Accessibility

Blue text on a red background may look appealing but is hard to distinguish for those with red-green color blindness;